The first day of fall was this past Thursday, which means we’ve officially entered beard competition season. Zeus fan Joe Rodman repped us at his Portland beard competition. And below, we’ve got photos from the most impressive beard competition we’ve seen so far this year, the Just For Men National Beard and Moustache Championships. The competition features the beard strong Incredibeard and Misled Cincinnati.

A man whose beard may soon be beard competition material is David Letterman. His recent appearance on CBS shows he’s letting that retirement beard grow with zest. Despite all the debate that has gone on regarding Lettermen’s beard, it’s clear that beards in general are beneficial to have. According to a recent survey by the University of Queensland in Australia, women see men with beards as being more masculine and attractive for long-term relationships.

Finally, rounding out the beard news is our explanation of beard tinting and whether or not it’s worth your time.

Beard On,

The Zeus Team

Bearding for a good cause: Jimmy Bartel of the Australian Football League has been growing out his beard for six months to raise awareness of domestic violence and money for the Luke Batty Foundation. (Daily Mail UK)

Crazy hipster beards ruled the 2016 Just for Men National Beard and Moustache Championships. (CNET)

David Letterman’s beard has entered what NBC News reporter Katy Tur calls the “civil war re-enactment stage of retirement.” (Hollywood Reporter)

According to a new study, men with full beards are considered most desirable by women for long-term relationships. (Telegraph UK)

What exactly is beard tinting, and should you try it? We explain everything you need to know about this new trend. (Zeus Beard Blog)

Presenting the Herschel Supply Co. Little America Backpack, the perfect companion to all your outdoor fall activities. (Zeus Beard Blog)