beard lifestyle

  • GENERAL QUARTERS

    Photos via General Quarters Instagram Located in the ultra bohemian district of La Brea in Los Angeles, General Quarters is a throwback Americana menswear shop. Opened by Blair Lucio in 2010, the...
  • DEUX EX MACHINA

    While most new fashion labels strive to target a highly focused niche group, Deus Ex Machina strives instead to convey an overarching love for all things fun and creative. Deus’ flagship stores typ...
  • When the usually enigmatic Dries van Noten makes a point of stopping by your store during his first visit to L.A., you know you’ve made it. Such was the case this past April, when van Noten visit...
  • APOLIS

    At Zeus, we’re advocates of living sustainably. So we dig the mission behind Apolis, a men’s lifestyle brand that empowers communities worldwide with fair-trade manufacturing. Apolis was started ...